What export controls mean for the chip giant


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Nvidia is reportedly planning to launch a new AI chip for China at a lower price than the H20 model as it looks to navigate US export curbs. This comes after the Trump administration restricted the shipment of Nvidia’s H20 chips to China without a license, that happened in April, leading to an expected $5.5 billion quarterly charge from the company. Company’s market share for AI chips in China has plummeted from 95% before export restrictions took effect to, in 2022, to 50% currently. That’s of the AI chip market specifically, and that’s according to CEO Jensen Huang. Still, China does remain a huge market for Nvidia, accounting for an estimated 13% of its sales in its fiscal year 2025. Earlier this month, Huang said that China’s artificial intelligence market will likely reach about $50 billion in the next two to three years, and that missing out on it would be a, quote, tremendous loss.


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