By coinnews 
00:00 Speaker A
Where do the automakers sit today because we have some folks telling our uh reporter on the ground at the auto show that they’re not going to increase prices, and then you got Ford who makes 80% of their cars here, 80% of their production is in the United States already saying they have to raise prices.
00:18 Speaker B
Yeah. You know, we’re we’re right in that the the midst of maximum uncertainty. So, so here’s what’s happening. Automakers, and you heard this in your leading part of the segment, are committed to building more here in the United States, and we share this ambition with the president. We want to build more vehicles in the United States, and we have the capability and the capacity to do that. We want to build more parts and major components in the United States. There’s no disagreement there. The challenge is, how quickly can we do this? These are massive, complex uh facilities and supply chains that just can’t move overnight. And so what you’re seeing is there’s going to clearly be some impact in the near term uh with tariffs. That impact is probably going to be twofold. One, prices are likely to go up,
01:57 Speaker B
and therefore sales are likely to go down as companies are adjusting and then bringing more production here to the United States. So that’s that’s the tension you’re seeing. It depends on where companies are on that continuum. I think is is is what those announcements are telling you.
02:23 Speaker A
How much more does this cost consumers for cars in the near term?
02:28 Speaker B
Yeah, you know, it’s hard to tell, right? Because um but it’s going to cost everybody something. And the reason for that is there’s no purely American car. There’s no car that’s 100% American.
02:46 Speaker A
Because of parts and where they’re made.
02:48 Speaker B
Because of parts, right. And we have relied, as an industry, for example, on duty-free trade across North America for over a quarter of a century. And that has made the US industry more competitive, more dynamic, and it’s provided more affordable vehicles to consumers. And so as we start to unwind that, and especially as parts tariffs kick in, there are going to be price increases. I’ve seen ranges from $3,000 to $9,000 per vehicle. It’s just really hard to know, but there’s no question that these increases could be sizable.