00:00 Speaker A
So Sean, um we’re talking about all kinds of consumer tech here, cell phones, laptops, gaming consoles. Um by and large, where are these things made? You know, in these tariff countries, we know, but what kind of percentages are we talking about here?
00:18 Sean
You’re talking about a very large percentage coming from overseas as as you already noted. Uh China China is a main supplier of electronics to the United States. But so are other countries that are impacted by the tariffs that were announced yesterday, places like Vietnam, India. Uh overall, I would anticipate if things continue the way they are that we could see prices increase for a number of these products close to 50%. So you could have a quite significant jump in prices in the coming months as a result of these new tariffs.
00:55 Speaker A
Is there any way of quantifying what people maybe can expect, Sean?
01:00 Sean
Yeah, if you look at at laptops, we’re probably looking at just under 40% increases in in prices. Again because our laptops are primarily coming from places like China and and Vietnam. Smartphones, we anticipate a 48.8% jump in prices, video game consoles just under 50% jump in prices. So you anticipate a big jump in finished goods and then there’s also a lot of components that are coming from overseas and those components are being built into electronics products that may be produced here in the United States, both for consumers and for uh for broader industry, for defense, for aerospace and so it isn’t just the consumer electronics products that are manufactured overseas that will drive prices up, but also the the increased cost of components will drive up domestically produced products as well.
02:13 Speaker A
I mean, this is pretty incredible, the increases that you’re talking about. I thought it was interesting a recent survey that you all did, kind of got an idea as to what companies were trying to do to deal with this and you found that 31% of manufacturers had invested in autom automation or optimization to try to counteract the effective tariffs. 28% had switched to non-tariff suppliers, although that’s kind of out the window now, right? Because everybody’s now uh tariffed. But what kind of things can they do to manage around this going forward? What are you seeing them doing in real time?
03:04 Sean
You’re seeing electronics manufacturers around the globe really try to to address these price increases. As you noted, our research finds that they’re looking at alternative sources, they were looking at alternative ways of keeping price increases from moving through the supply chain. Uh and at the same time, it will be impossible to address all of these cost increases. They won’t be able to absorb them all and and at the end of the day, you will see these price increases pushed further down into supply chain to the end user. Sometimes that’s the consumer, sometimes again that might be a business if you’re thinking about aerospace or defense where those costs have gone up as well.